Dana Firon Gross
Partner
Dana Firon Gross is a partner at the firm’s commercial law, hospitality, real estate, immigration, and personal wealth management practices.
Ms. Gross advises leading companies in the market providing them with legal and commercial representation in all matters, starting from routine business operations and continuing through all of the strategic decisions that shape a company’s life.
Dana Firon Gross is a partner at Firon Law Firm in the firm’s commercial law, hospitality, real estate, immigration, and personal wealth management practices.
Ms. Gross advises leading companies in the market providing them with legal and commercial representation in all matters, starting from routine business operations and continuing through all of the strategic decisions that shape a company’s life. Her legal services combine mastery of all elements of the law that impact client action with an in-depth understanding of commerce and an intuitive business sense. Her expertise is commensurate with her extensive experience in advising clients on a variety of commercial activities and is coupled with her broad education in law and business.
Ms. Gross offers particular expertise in representing clients in complex and sensitive transactions that require balancing elements from various disciplines, including real estate, tax, regulation and regulatory authorities, finance, and more. This comprehensive expertise enables her to successfully represent clients from a variety of industries and sectors. Her clients include some of the best known companies in Israel in the fields of real estate, finance, healthcare, defense contractors; some of the largest brand franchises in Israel; companies in the fields of fashion, retail, import, and distribution; private businesspeople; as well as one of the largest hotel chains in Israel, which she closely advises on all of its operations both in Israel and abroad.
Thanks to her abilities, broad business outlook, and understanding of each client’s commercial needs, Ms. Gross plays an integral role in her clients’ legal and business decision-making process, from initial formulation of a transaction all the way through its closing.
Ms. Gross also provides personal wealth management and planning and intergenerational transfer services as well as sets up the legal structures that are best suited for those objectives.
Ms. Gross is in charge of the firm’s immigration practice as part of which she represents high-net worth businesspeople seeking to immigrate to Israel, from the planning stages and up through settling permanently in Israel, includingissues such as taxation and interaction with the relevant authorities and institutions, such as the Ministry of the Interior, the Ministry of Immigrant Absorption, the National Health Institute, the Tax Authority, and more.
Ms. Gross is expert on the issues involved in opening and maintaining bank accounts in Israel and abroad, including classification for FATCA purposes.
Ms. Gross is the firm’s representative in the Interlaw network, a prominent international network of leading law firms around the world.
In addition, during 2022, Firon Law Firm launched a new international partnership with the French leading law firm UGGC. The partnership, FIRON-UGGC, providing international legal services and cross-border solutions to our clients in Israel, France, Morocco, Cameroon and the Ivory Coast. Ms. Gross is co-leading with Adv. Jacob (Koby) Sarov, the firm’s partnership operation in all the relevant branches, from Firon side.

31.03.2024
THE PRESTIGIOUS GUIDE DUN’S 100 RANKED OUR FIRM AS ONE OF THE LEADING LAW FIRMS IN ISRAEL
READ MORE04.09.2023
Our private wealth management department was recommended, again, by 2023 BdiCode
READ MORE04.09.2023
Our real estate department was awarded, again, top tier ranking by BdiCode for 2023
READ MORE04.09.2023
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2023
READ MORE03.09.2023
Our banking and finance department was awarded top tier ranking by BdiCode for 2023
READ MORE01.09.2021
Our banking and finance department was awarded top tier ranking by BdiCode for 2021
READ MORE01.09.2021
Our real estate department was awarded, again, top tier ranking by BdiCode for 2021
READ MORE01.09.2021
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2021
READ MORE01.09.2021
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2021
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30.08.2021
The prestigious guide IFLR1000 has recommended our Banking and Finance department in its 2021 edition
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20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, highly recommended our real estate department
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20.04.2021
Our private wealth management department was recommended, again, by 2021 Dun’s 100
READ MORE
20.04.2021
Our international corporate & commercial department was awarded top tier ranking by Dun’s 100 for 2021
READ MORE
20.04.2021
Our real estate department was awarded, again,top tier ranking by Dun’s 100 for 2021
READ MORE
06.04.2021
WE ARE PROUD TO HAVE BEEN RECOGNIZED, AGAIN, AS ONE OF ISRAEL’S LEADING LAW FIRMS
READ MORE
15.03.2021
The prestigious guide Chambers and Partners has, again, in its 2021 edition, highly recommended our Real estate department
READ MORE01.09.2020
Our private wealth management department was recommended, again, by 2020 BdiCode
READ MORE01.09.2020
Our real estate department was awarded, again, top tier ranking by BdiCode for 2020
READ MORE01.09.2020
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2020
READ MORE01.09.2020
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2020
READ MORE01.09.2020
Our banking and finance department was awarded top tier ranking by BdiCode for 2020
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30.08.2020
The prestigious guide IFLR1000 has recommended our Insolvency department in its 2020 edition
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20.04.2020
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2020 EDITION, HIGHLY RECOMMENDED OUR REAL ESTATE DEPARTMENT
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20.04.2020
Our hotels department was awarded, yet again, top tier ranking by Dun’s 100 for 2020
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20.04.2020
Our International Corporate & Commercial department was awarded, yet again, top tier ranking by Dun’s 100 for 2020
READ MORE
20.04.2020
Our real estate department was awarded, again,top tier ranking by Dun’s 100 for 2020
READ MORE
20.04.2020
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR BANKING AND FINANCE DEPARTMENT
READ MORE
20.04.2020
Our private wealth management department was recommended, again, by 2020 Dun’s 100Our private wealth management department was recommended, again, by 2020 Dun’s 100
READ MORE
15.03.2020
The prestigious guide Chambers and Partners has, again, in its 2020 edition, highly recommended our Real estate department
READ MORE
15.03.2020
THE PRESTIGIOUS GUIDE CHAMBERS AND PARTNERS INCLUDED IN ITS 2020 EDITION, OUR BANKING AND FINANACE DEPARTMENT
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02.03.2019
THE PRESTIGIOUS CHAMBERS AND PARTNERS RANKED OUR FIRM IN 9 DIFFERENT PRACTICE AREAS
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20.02.2025
We are proud that Chambers, one of the world’s most prestigious legal directories, has recognized our partners as leaders in their fields for 2025
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20.02.2025
Once again – our firm was ranked as one of Israel’s leading law firms by Chambers and Partners
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15.01.2025
A claim that the gift agreement was signed only for appearance – but will still be required to transfer property rights in the apartment
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13.01.2025
The Psagot Group is acquiring 100% of the shares of R.G.A Cleaning Services and the financing activities of its subsidiary, Rogon Assets
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08.12.2024
This year as well the prestigious guide Chambers and Partners FinTech included Our firm and adv. Oded Ofek among the leading law firms and partners
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17.11.2024
Shemen Real Estate Acquires a Modern Industrial Property Spanning Approximately 2,800 Square Meters in Emek Hefer
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08.09.2024
The critical legal aspects that could lead to class action lawsuits and financial damages in the realms of e-commerce
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05.08.2024
Chambers HNW has once again ranked our firm and adv. Shiri Lind among the leading firms and partnersin Private Wealth Law
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17.06.2024
To sign a memorandum of understanding before purchasing an apartment: Is it advisable or not?
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09.06.2024
IFLR 1000 ranked Firon law firm among the leading law firms in Israel this year
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31.03.2024
THE PRESTIGIOUS GUIDE DUN’S 100 RANKED OUR FIRM AS ONE OF THE LEADING LAW FIRMS IN ISRAEL
READ MORE
31.12.2023
The prestigious guide Chambers and Partners has, again, in its 2024 edition, highly recommended our FinTech department
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25.12.2023
Albad to Sell 50% of Land and Factory Rights in Dimona to Shemen for App. 40 Million NIS
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03.12.2023
Av-Gad Company Negotiates with Phoenix for an Investment of Up to 400 Million Shekels in the Company
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30.11.2023
Iron swords – special updates – Updates for companies, corporations, and associations
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26.10.2023
IRON SWORDS – SPECIAL UPDATES – Regulation; Banking and Finance; Capital markets; Commercial law and Municipal taxation
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22.09.2023
Migdal acquires 90% of the leasing rights in the plot in the Be’er Tuvia industrial zone
READ MORE04.09.2023
Our private wealth management department was recommended, again, by 2023 BdiCode
READ MORE04.09.2023
Our real estate department was awarded, again, top tier ranking by BdiCode for 2023
READ MORE04.09.2023
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2023
READ MORE04.09.2023
Our banking and finance department was awarded top tier ranking by BdiCode for 2020 Copy
READ MORE04.09.2023
Ourbanking and finance department was awarded top tier ranking by BdiCode for 2020 Copy
READ MORE03.09.2023
Our banking and finance department was awarded top tier ranking by BdiCode for 2023
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23.08.2023
Adv. Shiri Lind and our Personal wealth management department were ranked by Chambers HNW in Private wealth law
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20.08.2023
Adv. Meirav Leshem of the Association of Legal Advisors in Israel (ACC) hosts Adv. Oded Ofek in 3 podcast episodes: Everything you need to know about the world of non-bank credit
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22.06.2023
The connection between changes in real estate value, and combination transactions
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10.06.2023
The state is earning billions from land tenders, while developers are facing significant challenges.
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28.05.2023
The prestigious guide The Legal 500 has, again, in its 2023 edition, recommended our banking and finance department
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15.05.2023
ADV. ODED OFEK WAS RECOGNIZED BY THE 2023 LEGAL 500 PRESTIGIOUS GUIDE AS A LEADING INDIVIDUAL
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15.05.2023
ADV. TAMI FIRON–SMORODINSKY WAS RECOGNIZED BY THE 2023 LEGAL 500 PRESTIGIOUS GUIDE AS A LEADING INDIVIDUAL
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06.05.2023
Please join the ACC – Association of Corporate Counsels in Israel and Firon law firm at a series of webinars on nonbank finance sector
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10.02.2023
Please join the ACC – Association of Corporate Counsels in Israel and Firon law firm at a series of webinars on nonbank finance sector
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10.01.2023
Representation of landowners in a complex “combination deal” with Prashkovsky Menivim
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15.12.2022
Adv. Oded Ofek was recognized by the 2022 Chambers and Partners prestigious FinTech guide
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30.09.2022
87% of Ludwipol compound in south Tel Aviv sold to Hagag Group for NIS 230 million
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18.09.2022
IFLR 1000 hails M. Firon & Co., again, as one of Israel’s leading firms in its 2022 edition
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21.08.2022
You are invited to a special WEBINAR – “What’s going on in the world of non-banking credit?”
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14.08.2022
This year as well – ADV. SHIRI LIND WAS CHOSEN AS ONE OF ISRAEL’S LEADING LAWYERS IN WEALTH MANAGEMENT
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31.07.2022
Our firm advised B.S. Katz Holdings in the sale of 50% of its shares to Arkin Holdings
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05.04.2022
Following the signing of agreements at the political level, Morocco now represents an opportunity for Israeli high-tech companies
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30.03.2022
Our Firm is proud to launch a new partnership FIRON-UGGC, that will operate in Israel, France, Morocco and West Africa
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24.03.2022
The Shibolet Group is to set up a logistics center at Kibbutz Mefalsim with an investment of approximately NIS 75 million
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01.02.2022
David Azulai Group has acquired an 8 Dunam plot of land in Netanya for 300 million Shekels
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20.12.2021
Representing Migdal in a co-purchase of a lot in Tel Aviv for a project eatimated at NIS 800 million
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15.12.2021
Firon represented Dan Hotels in the sale of Ganei Dan in Ashkelon, to Ramot Ba’ir real estate development company
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13.12.2021
Adv. Tamr Firon – Smorodinsky was a member of the elite real estate lawyers who attended the real estate Dun’s 100 Forum
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08.12.2021
A financing agreement for the construction of the dormitories in the College of Management was signed with Discount Bank
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19.09.2021
FOLLOWING THE BRITNEY SPEARS’ BATTLE, ADVOCATE SHIRI LIND TALKS ABOUT GUARDIANSHIP
READ MORE01.09.2021
Our banking and finance department was awarded top tier ranking by BdiCode for 2021
READ MORE01.09.2021
Our private wealth management department was recommended, again, by 2021 BdiCode
READ MORE01.09.2021
Our real estate department was awarded, again, top tier ranking by BdiCode for 2021
READ MORE01.09.2021
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2021
READ MORE01.09.2021
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2021
READ MORE
30.08.2021
The prestigious guide IFLR1000 has recommended our Banking and Finance department in its 2021 edition
READ MORE
10.08.2021
ADV. SHIRI LIND WAS CHOSEN AS ONE OF ISRAEL’S LEADING LAWYERS IN WEALTH MANAGEMENT
READ MORE
22.04.2021
M. FIRON & CO. CONTINUES TO LEAD! WE’RE PROUD OF OUR FIRM’S LEGAL TEAM WHO HAVE ONCE AGAIN LED US TO INTERNATIONAL APPRECOATION AND RECOGNITION
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20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, recommended our banking and finance department
READ MORE
20.04.2021
Adv.Oded Ofek was recognized by The 2021 Legal 500 prestigious guide in Banking and Finance law
READ MORE
20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, highly recommended our real estate department
READ MORE
20.04.2021
Our private wealth management department was recommended, again, by 2021 Dun’s 100
READ MORE
20.04.2021
Adv.Tamar Firon-Smorodinsky was recognized by The 2021 Legal 500 prestigious guide
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20.04.2021
Our international corporate & commercial department was awarded top tier ranking by Dun’s 100 for 2021
READ MORE
20.04.2021
Our real estate department was awarded, again,top tier ranking by Dun’s 100 for 2021
READ MORE
06.04.2021
WE ARE PROUD TO HAVE BEEN RECOGNIZED, AGAIN, AS ONE OF ISRAEL’S LEADING LAW FIRMS
READ MORE
05.04.2021
HOW TO SUCCEED IN THE ISRAELI INVESTMENT MARKET? ADV. JACOB ENOCH IS FEATURED IN AN INTERVIEW IN A SPECIAL FOREIGN MINISTRY MAGAZINE
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15.03.2021
The prestigious guide Chambers and Partners has, again, in its 2021 edition, highly recommended our Real estate department
READ MORE
15.03.2021
Adv.Shiri Lind was recognized by the Chambers and Partners – High Net Worth prestigious guide
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15.03.2021
Adv. Itzhak Narkiss was recognized by the Chambers and Partners prestigious guide
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29.12.2020
We invite you to take part in an online Facebook event held by the Israel Bar Association, discussing the challenges of the banking and non-banking credit systems in light of the Corona virus
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29.12.2020
Congratulation to Ashdar on the completion of a transaction for the acquisition of land in Neot Afeka in Tel Aviv
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20.11.2020
SAVE THE DATE – 26.11.20 – Made For Trade – Israel in Focus – a webinar hosted by DMCC and Dubai FDI in partnership with M. Firon & Co Advocates and Davidson & Co
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25.10.2020
Congrats to Rani Zim’s credit company: Creative Value Capital on its successful public offering
READ MORE01.09.2020
Our private wealth management department was recommended, again, by 2020 BdiCode
READ MORE01.09.2020
Our real estate department was awarded, again, top tier ranking by BdiCode for 2020
READ MORE01.09.2020
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2020
READ MORE01.09.2020
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2020
READ MORE01.09.2020
Our banking and finance department was awarded top tier ranking by BdiCode for 2020
READ MORE
30.08.2020
The prestigious guide IFLR1000 has recommended our Insolvency department in its 2020 edition
READ MORE
28.07.2020
Karkaot Israel secured an NIS 76m option to acquire a plot of land near Binyamina
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16.06.2020
Our client, Isras, has signed a long term lease agreement with its affiliate Malam Team
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15.06.2020
Aviv Arlon has recently closed the sale of a shopping mall in Serbia to Big for 23.7 million Euro
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17.05.2020
Corona news flash|a special webinar in cooperation with the Federation of Israeli Chamber of Commerce
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20.04.2020
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2020 EDITION, HIGHLY RECOMMENDED OUR REAL ESTATE DEPARTMENT
READ MORE
20.04.2020
Our hotels department was awarded, yet again, top tier ranking by Dun’s 100 for 2020
READ MORE
20.04.2020
Our international corporate & commercial department was recommended, again, by 2020 Dun’s 100
READ MORE
20.04.2020
Our International Corporate & Commercial department was awarded, yet again, top tier ranking by Dun’s 100 for 2020
READ MORE
20.04.2020
Our real estate department was awarded, again,top tier ranking by Dun’s 100 for 2020
READ MORE
20.04.2020
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR BANKING AND FINANCE DEPARTMENT
READ MORE
20.04.2020
Our private wealth management department was recommended, again, by 2020 Dun’s 100Our private wealth management department was recommended, again, by 2020 Dun’s 100
READ MORE
06.04.2020
We congratulate Migdal Insurance on the completion of the acquisition of 50 percent of the rights in a plot adjacent to Tel Hashomer hospital
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29.03.2020
Cann4life, the medical cannabis company, signed a deal with Ehud Barak, former Israeli Prime minister
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23.03.2020
Corona news flash| A task force for collaborative negotiations and conflict prevention
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16.03.2020
Corona news flash| business, economic and legal issues in the context of the Corona pandemic – webcast conference highlights
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15.03.2020
Adv. Shiri Lind was recognized by Chambers and Partners – High Net Worth prestigious guide
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15.03.2020
The prestigious guide Chambers and Partners has, again, in its 2020 edition, highly recommended our Real estate department
READ MORE
15.03.2020
THE PRESTIGIOUS GUIDE CHAMBERS AND PARTNERS INCLUDED IN ITS 2020 EDITION, OUR BANKING AND FINANACE DEPARTMENT
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11.03.2020
Business continuity under the Corona crisis – join our firm’s event, in cooperation with Globes
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29.01.2020
Generation Capital Ltd., has signed an agreement to buy GES (from the Azrieli group)
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19.01.2020
The Phoenix controlled Excellence Group acquired Alumot’s portfolio management and fund management companies for about NIS 30 million
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13.01.2020
Peninsula Investment Fund and Poalim Capital Markets acquired 50% of the Japanese-Chiese design chain Miniso from the Nissanov brothers
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21.03.2019
DUN’S 100 RANKED M. FIRON & CO. AMONG THE BEST LAW FIRMS IN ISRAEL IN ISRAEL IN 21 PRACTICE AREAS
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02.03.2019
THE PRESTIGIOUS CHAMBERS AND PARTNERS RANKED OUR FIRM IN 9 DIFFERENT PRACTICE AREAS
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LL.B., Reichman University, 2006
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B.A. in Government, Diplomacy and Strategy, Reichman University, 2006
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M.B.A., Business Studies with distinction, the College of Management Academic Studies, 2008
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ISRAEL BAR ASSOCIATION, 2007
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Hebrew
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English