Eran Presenti
Partner
‘Eran Presenti and his colleagues at M. Firon & Co. have offered us assistance with trade mark matters in Israel. He and his team are experts in their field and offer pragmatic and commercial advice. They have assisted us achieve excellent outcomes for our clients in challenging circumstances and offer excellent value.’
The Legal 500
Eran Presenti is a partner in the firm and Head of Intellectual Property practice.
Mr. Presenti has more than two decades of experience at the forefront of the field of intellectual property in Israel and around the world. Throughout the years, Mr. Presenti has represented many of the leading companies in Israel in complex legal issues and has managed a broad portfolio of intellectual property assets in Israel and overseas. Mr. Presenti is renowned as one of the top experts in his field in Israel, a reputation that he acquired in his role as head of the firm’s intellectual property practice as well as his previous position heading a leading boutique intellectual property law firm.
Mr. Presenti specializes in all facets of modern intellectual property law, including copyrights, patents, trademarks, and designs as well as related fields such as computer law and defamation law. Mr. Presenti is particularly expert at managing intellectual property rights disputes and over the years, has prevailed in court in precedent-setting cases in the field. Mr. Presenti also has extensive experience in commercializing intellectual property, including selling and acquiring rights, distribution licenses, and more. Mr. Presenti also provides his clients with forward facing advice on intellectual property matters with the goal of preventing intellectual property rights violations in order to avoid exposure to lawsuits.
A significant part of Mr. Presenti’s practice is dedicated to the international stage. Mr. Presenti represents well-known foreign companies in their Israeli operations as well as Israeli parent companies seeking to commercialize their own intellectual property assets around the world. Furthermore, Mr. Presenti is the firm’s representative to the International Trademark Association (INTA), an association that brings together trademark stakeholders and represents their interests and is a member in the International Literary and Artistic Association (ALAI), an international association to protect literary and artistic works.
Mr. Presenti drafted the chapter on Israel in the international intellectual property guide: “World Intellectual Property Rights and Remedies,” published by Thomson Reuters.
Mr. Presenti’s clientele includes multinational corporations, publicly traded as well as privately held companies, as well as creators, inventors, startup companies, and well-known artists. He also represents organizations that manage and protect copyrights both in music as well as cinema and television.

20.02.2025
We are proud that Chambers, one of the world’s most prestigious legal directories, has recognized our partners as leaders in their fields for 2025
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20.02.2025
Once again – our firm was ranked as one of Israel’s leading law firms by Chambers and Partners
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31.03.2024
THE PRESTIGIOUS GUIDE DUN’S 100 RANKED OUR FIRM AS ONE OF THE LEADING LAW FIRMS IN ISRAEL
READ MORE04.09.2023
Our Litigation department was awarded, again, top tier ranking by BdiCode for 2023
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28.05.2023
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2023 EDITION, RECOMMENDED OUR IP DEPARTMENT
READ MORE01.09.2021
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2021
READ MORE01.09.2021
Our litigation department was awarded, again, top tier ranking by BdiCode for 2021
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20.04.2021
The prestigious guide The Legal 500 has recommended our intellectual property department in IP filling/prosecution
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20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, recommended our intellectual property department
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20.04.2021
Our litigation department was awarded, again, top tier ranking by Dun’s 100 for 2021
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06.04.2021
WE ARE PROUD TO HAVE BEEN RECOGNIZED, AGAIN, AS ONE OF ISRAEL’S LEADING LAW FIRMS
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15.03.2021
The prestigious guide Chambers and Partners has, again, in its 2021 edition, recommended our Class actions department
READ MORE01.09.2020
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2020
READ MORE01.09.2020
Our litigation department was awarded, again, top tier ranking by BdiCode for 2020
READ MORE
20.04.2020
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR INTELLECTUAL PROPERTY DEPARTMENT
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20.04.2020
The prestigious guide The Legal 500 has, again, in its 2020 edition, highly recommended our litigation department
READ MORE
20.04.2020
Our litigation department was awarded, again, top tier ranking by Dun’s 100 for 2020
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15.03.2020
The prestigious guide Chambers and Partners has, again, in its 2020 edition, recommended our Intellectual property department
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15.03.2020
THE PRESTIGIOUS GUIDE CHAMBERS AND PARTNERS HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR LITIGATION DEPARTMENT
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02.03.2019
THE PRESTIGIOUS CHAMBERS AND PARTNERS RANKED OUR FIRM IN 9 DIFFERENT PRACTICE AREAS
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20.02.2025
We are proud that Chambers, one of the world’s most prestigious legal directories, has recognized our partners as leaders in their fields for 2025
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20.02.2025
Once again – our firm was ranked as one of Israel’s leading law firms by Chambers and Partners
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30.01.2025
The International Data Privacy Day is a great opportunity to assess where we stand
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15.01.2025
A claim that the gift agreement was signed only for appearance – but will still be required to transfer property rights in the apartment
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13.01.2025
The Psagot Group is acquiring 100% of the shares of R.G.A Cleaning Services and the financing activities of its subsidiary, Rogon Assets
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08.11.2024
Our Firm Filed a Lawsuit Against a Clothing Importer for Alleged Intellectual Property Infringement
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19.09.2024
Amendment 13 to the Privacy Protection Law requires a reassessment of the approach to privacy protection laws
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08.09.2024
The critical legal aspects that could lead to class action lawsuits and financial damages in the realms of e-commerce
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31.03.2024
THE PRESTIGIOUS GUIDE DUN’S 100 RANKED OUR FIRM AS ONE OF THE LEADING LAW FIRMS IN ISRAEL
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15.12.2023
The Proposed Law to Expand the Powers of the Israeli Security Agency – Implications on the Field of Privacy Laws for Israeli Companies
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30.11.2023
Iron swords – special updates – Updates for companies, corporations, and associations
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26.10.2023
IRON SWORDS – SPECIAL UPDATES – Regulation; Banking and Finance; Capital markets; Commercial law and Municipal taxation
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18.10.2023
IRON SWORDS – SPECIAL UPDATES – CAPITAL MARKETS; ADMINISTRATIVE LAW; PRIVACY PROTECTION
READ MORE04.09.2023
OUR DATA PROTECTION AND PRIVACY DEPARTMENT WAS AWARDED TOP TIER RANKING BY BDICODE FOR 2023
READ MORE04.09.2023
Our Litigation department was awarded, again, top tier ranking by BdiCode for 2023
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24.08.2023
An upcoming webinar: Transfer information under new conditions: between the EU and the US
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10.08.2023
ZIRA filed a NIS 5 million lawsuit against 14 individuals for their alleged involvement in the management and operation of “Sdarot TV”
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04.06.2023
The prestigious guide The Legal 500 has, again, in its 2023 edition, highly recommended our litigation department
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10.11.2022
business owners, are you ready for the global shopping month? Also the hackers!
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20.10.2022
Adv. Oren Tenenboim, a partner at M. Firon’s Litigation and Dispute Resolution Dept., participated in DUN’S 100 Forum
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30.06.2022
Business Partners: Pay Attention! The District Court dismissed a shareholder’s claim for a debt he covered alone
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31.03.2022
A change in the ownership of a company requires a mechanism to protect minority shareholders
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05.02.2022
The fight against Israeli pirate sites moves up a gear: Lawsuits are filed in the USA
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03.01.2022
Corona news flash| The Ministry of Justice’s update regarding the implications of the Corona pandemic on contractual engagements
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28.12.2021
ON TOP ONCE AGAIN: M. FIRON & CO. IS PROUD TO BE AMONG THE ELITE LAW FIRMS IN ISRAEL
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14.11.2021
AS A FIRM THAT HANDLES MANY LARGE INFRASTRUCTURE AND CONSTRUCTION PROJECTS WE CAN SAY THAT A SPECIALIZED JUDICIAL FORUM IS DIRELY NEEDED
READ MORE01.09.2021
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2021
READ MORE01.09.2021
Our litigation department was awarded, again, top tier ranking by BdiCode for 2021
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12.07.2021
THE TECH MULTINATIONALS WILL DO EVERYTHING TO AVOID LITIGATION IN ISRAEL. THE TEL AVIV DISTRICT COURT, IN A RECENT RULING, CHANGES THE RULES OF THIS GAME.
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26.04.2021
After the arbitrator’s decision is set a side – The court ruled in favor of Menora Mivtachim
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22.04.2021
M. FIRON & CO. CONTINUES TO LEAD! WE’RE PROUD OF OUR FIRM’S LEGAL TEAM WHO HAVE ONCE AGAIN LED US TO INTERNATIONAL APPRECOATION AND RECOGNITION
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20.04.2021
The prestigious guide The Legal 500 has recommended our intellectual property department in IP filling/prosecution
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20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, recommended our intellectual property department
READ MORE
20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, highly recommended our litigation department
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20.04.2021
Our litigation department was awarded, again, top tier ranking by Dun’s 100 for 2021
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20.04.2021
Adv. Michael Oiknine was recognized by The 2021 Legal 500 prestigious guide – 2020
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20.04.2021
Adv. Zvi Firon was recognized by The 2021 Legal 500 prestigious guide in Dispute resolution
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06.04.2021
WE ARE PROUD TO HAVE BEEN RECOGNIZED, AGAIN, AS ONE OF ISRAEL’S LEADING LAW FIRMS
READ MORE
15.03.2021
The prestigious guide Chambers and Partners has, again, in its 2021 edition, recommended our Class actions department
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25.02.2021
THE CONFLICT REGARDING THE MANAGEMENT OF HAPOEL TEL AVIV FOOTBALL CLUB REACHED THE COURT
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26.01.2021
M. Firon & Co. is a member of the international organizations – ISMA, ALAI and INTA
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15.09.2020
Congrats to Adv. David Hamou, head of our litigation department, on making the list of the 15 prominent lawyers in Israel
READ MORE01.09.2020
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2020
READ MORE01.09.2020
Our litigation department was awarded, again, top tier ranking by BdiCode for 2020
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30.07.2020
Client update | Memorandum on a bill for the amendment of the Privacy Protection Act.
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25.06.2020
Corona news flash |An eviction ruling against a tenant who failed to pay the rent during the Corona crisis.
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31.05.2020
Corona news flash|Handling real estate disputes during the Corona crisis webinar
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25.05.2020
Insolvency issues, from crisis to normal and the opposite direction – a special webinar
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17.05.2020
Corona news flash|a special webinar in cooperation with the Federation of Israeli Chamber of Commerce
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13.05.2020
The registrar of trademarks has revoked proprietary rights over the Rubik’s Cube
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20.04.2020
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR INTELLECTUAL PROPERTY DEPARTMENT
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20.04.2020
The prestigious guide The Legal 500 has, again, in its 2020 edition, recommended our intellectual property department
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20.04.2020
The prestigious guide The Legal 500 has, again, in its 2020 edition, highly recommended our litigation department
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20.04.2020
Our litigation department was awarded, again, top tier ranking by Dun’s 100 for 2020
READ MORE
20.04.2020
The prestigious guide The Legal 500 has, again, in its 2020 edition, recommended our intellectual property department
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05.04.2020
Isla agencies, the minority shareholder in Espresso Club, a distributor of coffee capsules, demands to compel the majority shareholder to buy Isla’s stake in the company
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29.03.2020
Cann4life, the medical cannabis company, signed a deal with Ehud Barak, former Israeli Prime minister
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27.03.2020
Corona news flash| The relationship between landlords and tenants of commercial properties
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25.03.2020
Starkist Fodor, which owns the sole concessions for Tuna Starkist, has filed a suit against Williger Industries
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23.03.2020
Corona news flash| A task force for collaborative negotiations and conflict prevention
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16.03.2020
Corona news flash| business, economic and legal issues in the context of the Corona pandemic – webcast conference highlights
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15.03.2020
The prestigious guide Chambers and Partners has, again, in its 2020 edition, recommended our Intellectual property department
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15.03.2020
THE PRESTIGIOUS GUIDE CHAMBERS AND PARTNERS HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR LITIGATION DEPARTMENT
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11.03.2020
Business continuity under the Corona crisis – join our firm’s event, in cooperation with Globes
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29.01.2020
Generation Capital Ltd., has signed an agreement to buy GES (from the Azrieli group)
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19.01.2020
The Phoenix controlled Excellence Group acquired Alumot’s portfolio management and fund management companies for about NIS 30 million
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21.03.2019
DUN’S 100 RANKED M. FIRON & CO. AMONG THE BEST LAW FIRMS IN ISRAEL IN ISRAEL IN 21 PRACTICE AREAS
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02.03.2019
THE PRESTIGIOUS CHAMBERS AND PARTNERS RANKED OUR FIRM IN 9 DIFFERENT PRACTICE AREAS
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LL.B. with distinction, University of East London, UK, 1997
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LL.M. specializing in Commercial Law, Tel Aviv University, 2006
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ISRAEL BAR ASSOCIATION, 2002
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ENGLAND & WALES LAW SOCIETY, 1998
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עברית
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אנגלית