Jacob (Koby) Sarov

Jacob (Koby) Sarov is a co-vice chairman and partner at the firm, where he specializes in mergers and acquisitions and commercial law and provides strategic representation and counsel. He heads the firm’s International Corporate practice as well as its Internet, Gaming and E-commerce practice.

Mr. Sarov has rich experience in local and transnational mergers and acquisitions, investments, and joint ventures as well as in the establishment of partnerships and international investment structures.

In recent years, Mr. Sarov has taken on the representation of companies engaged in e-commerce, cultivating a particular expertise in internet gaming, development of advertising platforms, and media acquisition. In addition, Mr. Sarov represents leading international companies that operate regulated online gambling sites and regularly counsels companies in that industry on its commercial aspects including mergers and acquisitions, software licensing agreements, intellectual property issues, regulation, and the like.

Mr. Sarov provides ongoing commercial representation for startup companies, real estate ventures in Israel and abroad, and clients in traditional industries.

For many years, Mr. Sarov worked in one of New York’s most distinguished law firm’s international commercial law practice.

Mr. Sarov is the firm’s representative to the Interlaw network, a prestigious international network of leading law firms around the world, acting as chair of Interlaw’s M&A committee in Europe, Africa, and the Middle East.

In addition, M. Firon & Co. launched a new international partnership with the French leading law firm UGGC. The partnership, FIRON-UGGC, providing international legal services and cross-border solutions to our clients in Israel, France, Morocco, Cameroon and the Ivory Coast. Mr. Sarov is co-leading with Dana Firon Gross, the firm’s partnership operation in all the relevant branches, from Firon side.

Mr. Sarov is a member of the management of the “Ring of Life,” a public benefit company that aims to train the population at large, and particularly the disadvantaged, under-privileged population, in various martial arts and self-defense.