Jacob (Koby) Sarov
Co-Vice Chairman
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+972-3-7540161
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Tel Aviv
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Greece
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MOROCCO
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Jacob (Koby) Sarov is a co-vice chairman and partner at the firm, where he specializes in mergers and acquisitions and commercial law and provides strategic representation and counsel. He heads the firm’s International Corporate practice as well as its Internet, Gaming and E-commerce practice.
Jacob (Koby) Sarov is a co-vice chairman and partner at the firm, where he specializes in mergers and acquisitions and commercial law and provides strategic representation and counsel. He heads the firm’s International Corporate practice as well as its Internet, Gaming and E-commerce practice.
Mr. Sarov has rich experience in local and transnational mergers and acquisitions, investments, and joint ventures as well as in the establishment of partnerships and international investment structures.
In recent years, Mr. Sarov has taken on the representation of companies engaged in e-commerce, cultivating a particular expertise in internet gaming, development of advertising platforms, and media acquisition. In addition, Mr. Sarov represents leading international companies that operate regulated online gambling sites and regularly counsels companies in that industry on its commercial aspects including mergers and acquisitions, software licensing agreements, intellectual property issues, regulation, and the like.
Mr. Sarov provides ongoing commercial representation for startup companies, real estate ventures in Israel and abroad, and clients in traditional industries.
For many years, Mr. Sarov worked in one of New York’s most distinguished law firm’s international commercial law practice.
Mr. Sarov is the firm’s representative to the Interlaw network, a prestigious international network of leading law firms around the world, acting as chair of Interlaw’s M&A committee in Europe, Africa, and the Middle East.
In addition, Firon Law Firm launched a new international partnership with the French leading law firm UGGC. The partnership, FIRON-UGGC, providing international legal services and cross-border solutions to our clients in Israel, France, Morocco, Cameroon and the Ivory Coast. Mr. Sarov is co-leading with Dana Firon Gross, the firm’s partnership operation in all the relevant branches, from Firon side.
Mr. Sarov is a member of the management of the “Ring of Life,” a public benefit company that aims to train the population at large, and particularly the disadvantaged, under-privileged population, in various martial arts and self-defense.
20.02.2025
We are proud that Chambers, one of the world’s most prestigious legal directories, has recognized our partners as leaders in their fields for 2025
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20.02.2025
Once again – our firm was ranked as one of Israel’s leading law firms by Chambers and Partners
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31.03.2024
THE PRESTIGIOUS GUIDE DUN’S 100 RANKED OUR FIRM AS ONE OF THE LEADING LAW FIRMS IN ISRAEL
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04.09.2023
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2023
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28.05.2023
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2023 EDITION, RECOMMENDED OUR INVESTMENT FUND DEPARTMENT
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28.05.2023
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2023 EDITION, RECOMMENDED OUR HI-TECH AND START-UPS DEPARTMENT
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01.09.2021
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2021
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01.09.2021
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2021
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30.08.2021
The prestigious guide IFLR1000 has recommended our M&A department in its 2021 edition
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30.08.2021
The prestigious guide IFLR1000 has recommended our Investmnet funds department in its 2021 edition
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20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, recommended our hi-tech and start-ups department
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20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, highly recommended our Investment and Venture Capital department
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20.04.2021
Our international corporate & commercial department was awarded top tier ranking by Dun’s 100 for 2021
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15.03.2021
The prestigious guide Chambers and Partners has, again, in its 2021 edition, recommended our M&A department
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01.09.2020
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2020
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01.09.2020
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2020
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30.08.2020
THE PRESTIGIOUS GUIDE IFLR1000 HAS RECOMMENDED OUR INVESTMNET FUNDS DEPARTMENT IN ITS 2020 EDITION
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30.08.2020
THE PRESTIGIOUS GUIDE IFLR1000 HAS RECOMMENDED OUR M&A DEPARTMENT IN ITS 2020 EDITION
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20.04.2020
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2020 EDITION, HIGHLY RECOMMENDED OUR INVESTMENT AND VENTURE CAPITAL DEPARTMENT
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20.04.2020
The prestigious guide The Legal 500 has, again, in its 2020 edition, highly recommended our M&A department
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20.04.2020
Our International Corporate & Commercial department was awarded, yet again, top tier ranking by Dun’s 100 for 2020
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20.04.2020
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR HI-TECH AND START-UPS DEPARTMENT
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15.03.2020
The prestigious guide Chambers and Partners has, again, in its 2020 edition, highly recommended our FinTech department
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15.03.2020
THE PRESTIGIOUS GUIDE CHAMBERS AND PARTNERS HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR M&A DEPARTMENT
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02.03.2019
THE PRESTIGIOUS CHAMBERS AND PARTNERS RANKED OUR FIRM IN 9 DIFFERENT PRACTICE AREAS
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23.03.2025
Our firm represented NetBet in negotiating a sponsorship agreement with the UFC
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20.02.2025
We are proud that Chambers, one of the world’s most prestigious legal directories, has recognized our partners as leaders in their fields for 2025
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20.02.2025
Once again – our firm was ranked as one of Israel’s leading law firms by Chambers and Partners
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15.01.2025
A claim that the gift agreement was signed only for appearance – but will still be required to transfer property rights in the apartment
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13.01.2025
The Psagot Group is acquiring 100% of the shares of R.G.A Cleaning Services and the financing activities of its subsidiary, Rogon Assets
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08.12.2024
This year as well the prestigious guide Chambers and Partners FinTech included Our firm and adv. Oded Ofek among the leading law firms and partners
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28.10.2024
The investment house Sigma Clarity Investment House and Carmel Credit have signed an agreement to acquire Psagot Securities
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01.10.2024
Adv. Jacob Enoch discusses the combination of arbitrations and transactions in the high-tech sector
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08.09.2024
The critical legal aspects that could lead to class action lawsuits and financial damages in the realms of e-commerce
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02.07.2024
Adv. Yariv Kesner was interviewed for the Momentum Start-Up Accelerator podcast of Reichman University
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09.06.2024
IFLR 1000 ranked Firon law firm among the leading law firms in Israel this year
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31.03.2024
THE PRESTIGIOUS GUIDE DUN’S 100 RANKED OUR FIRM AS ONE OF THE LEADING LAW FIRMS IN ISRAEL
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28.03.2024
The European AI law has passed and has far-reaching implications for technology companies and startups
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03.12.2023
Av-Gad Company Negotiates with Phoenix for an Investment of Up to 400 Million Shekels in the Company
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30.11.2023
Iron swords – special updates – Updates for companies, corporations, and associations
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26.10.2023
IRON SWORDS – SPECIAL UPDATES – Regulation; Banking and Finance; Capital markets; Commercial law and Municipal taxation
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04.09.2023
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2023
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10.08.2023
Firon Bar-Nir supports Tefron in completing the acquisition of Adesgo`s seamless apparel operation
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29.05.2023
The prestigious guide The Legal 500 has, again, in its 2023 edition, highly recommended our M&A department
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28.05.2023
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2023 EDITION, RECOMMENDED OUR HI-TECH AND START-UPS DEPARTMENT
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15.05.2023
ADV. JACOB ENOCH WAS RECOGNIZED BY THE 2023 LEGAL 500 PRESTIGIOUS GUIDE AS A LEADING INDIVIDUAL
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12.03.2023
JTLV Investments and Orshar merge their joint operational assets activity with Shemen Industries
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20.01.2023
Psagot Group sells parts of its business for an accumulative consideration of approximately NIS 310 million
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18.01.2023
The prestigious guide Chambers and Partners has, again, in its 2022 edition, highly recommended our FinTech department
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31.12.2022
Adv. Oded Ofek was recognized by the Chambers and Partners prestigious guide Copy
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30.12.2022
The prestigious guide Chambers and Partners has, again, in its 2023 edition, highly recommended our FinTech department
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18.12.2022
The Gaming practice of M. Firon & Co. was selected by ICLG to write the chapter on gambling law and regulation in Israel
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15.12.2022
Adv. Oded Ofek was recognized by the 2022 Chambers and Partners prestigious FinTech guide
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08.12.2022
Advocates Jacob Enoch and Lihi Bachar wrote the chapter on smart contracts in a new book which was published recently
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13.11.2022
As part of its expansion program, the investment house Excellence acquires Epsilon for approx. NIS 100 million
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13.11.2022
The Shopping Month is underway – this is how you can protect your website from cyber attacks
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22.10.2022
The development of cryptocurrency and blockchain usage in various jurisdictions
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18.09.2022
IFLR 1000 hails M. Firon & Co., again, as one of Israel’s leading firms in its 2022 edition
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31.07.2022
Our firm advised B.S. Katz Holdings in the sale of 50% of its shares to Arkin Holdings
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10.05.2022
Collaboration with the “Law & business” Club of Tal-Aviv University – Adv. Jacob Serob talks about the legal field of gaming.
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05.04.2022
Following the signing of agreements at the political level, Morocco now represents an opportunity for Israeli high-tech companies
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30.03.2022
Our Firm is proud to launch a new partnership FIRON-UGGC, that will operate in Israel, France, Morocco and West Africa
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05.02.2022
What’s required of a lawyer who works in Mergers and of a lawyer working in Hi-tech?
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28.12.2021
ON TOP ONCE AGAIN: M. FIRON & CO. IS PROUD TO BE AMONG THE ELITE LAW FIRMS IN ISRAEL
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07.12.2021
ADV. JACOB ENOCH WAS RANKED BY THE LEGAL 500 PRESTIGIOUS GUIDE AS A LEADING INDIVIDUAL IN THE FOLLOWING FIELDS OF PRACTICE: M&A AND INTERNATIONAL AEBITRATION
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05.12.2021
The Gaming practice of M. Firon & Co. was selected by ICLG to write the chapter on gambling law and regulation in Israel
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01.09.2021
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2021
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01.09.2021
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2021
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30.08.2021
The prestigious guide IFLR1000 has recommended our M&A department in its 2021 edition
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22.04.2021
M. FIRON & CO. CONTINUES TO LEAD! WE’RE PROUD OF OUR FIRM’S LEGAL TEAM WHO HAVE ONCE AGAIN LED US TO INTERNATIONAL APPRECOATION AND RECOGNITION
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20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, recommended our hi-tech and start-ups department
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20.04.2021
Adv. Jacob Enoch was ranked by The 2021 Legal 500 prestigious guide as a leading individual in M&A
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20.04.2021
The prestigious guide The Legal 500 has, again, in its 2021 edition, highly recommended our M&A department
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20.04.2021
Our international corporate & commercial department was awarded top tier ranking by Dun’s 100 for 2021
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06.04.2021
WE ARE PROUD TO HAVE BEEN RECOGNIZED, AGAIN, AS ONE OF ISRAEL’S LEADING LAW FIRMS
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05.04.2021
HOW TO SUCCEED IN THE ISRAELI INVESTMENT MARKET? ADV. JACOB ENOCH IS FEATURED IN AN INTERVIEW IN A SPECIAL FOREIGN MINISTRY MAGAZINE
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15.03.2021
The prestigious guide Chambers and Partners has, again, in its 2021 edition, recommended our M&A department
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20.11.2020
SAVE THE DATE – 26.11.20 – Made For Trade – Israel in Focus – a webinar hosted by DMCC and Dubai FDI in partnership with M. Firon & Co Advocates and Davidson & Co
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16.11.2020
We invite you to watch Adv. Sarit Moussayoff’s lecture, as co-head of the M&A committee of the Israel bar association
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01.09.2020
Our international corporate & commercial department was awarded, again, top tier ranking by BdiCode for 2020
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01.09.2020
Our commercial law department was awarded, again, top tier ranking by BdiCode for 2020
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30.08.2020
The prestigious guide IFLR1000 has recommended our M&A department in its 2020 edition
READ MORE
30.08.2020
THE PRESTIGIOUS GUIDE IFLR1000 HAS RECOMMENDED OUR M&A DEPARTMENT IN ITS 2020 EDITION
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17.05.2020
Corona news flash|a special webinar in cooperation with the Federation of Israeli Chamber of Commerce
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20.04.2020
Adv. Jacob Enoch was ranked by The Legal 500 prestigious guide as a leading individual in the following fields of practice: M&A and International arbitration. Jacob was also recommanded in Dispute resolution and Healthcare and life science
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20.04.2020
Our international corporate & commercial department was recommended, again, by 2020 Dun’s 100
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20.04.2020
The prestigious guide The Legal 500 has, again, in its 2020 edition, highly recommended our M&A department
READ MORE
20.04.2020
Our International Corporate & Commercial department was awarded, yet again, top tier ranking by Dun’s 100 for 2020
READ MORE
20.04.2020
THE PRESTIGIOUS GUIDE THE LEGAL 500 HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR HI-TECH AND START-UPS DEPARTMENT
READ MORE
20.04.2020
The prestigious guide The Legal 500 has, again, in its 2020 edition, highly recommended our M&A department
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29.03.2020
Cann4life, the medical cannabis company, signed a deal with Ehud Barak, former Israeli Prime minister
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23.03.2020
Corona news flash| A task force for collaborative negotiations and conflict prevention
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16.03.2020
Corona news flash| business, economic and legal issues in the context of the Corona pandemic – webcast conference highlights
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15.03.2020
The prestigious guide Chambers and Partners has, again, in its 2020 edition, highly recommended our FinTech department
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15.03.2020
Adv. Jacob Enoch was recognized by Chambers and Partners – FinTech prestigious guide
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15.03.2020
THE PRESTIGIOUS GUIDE CHAMBERS AND PARTNERS HAS, AGAIN, IN ITS 2020 EDITION, RECOMMENDED OUR M&A DEPARTMENT
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11.03.2020
Business continuity under the Corona crisis – join our firm’s event, in cooperation with Globes
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29.01.2020
Generation Capital Ltd., has signed an agreement to buy GES (from the Azrieli group)
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19.01.2020
The Phoenix controlled Excellence Group acquired Alumot’s portfolio management and fund management companies for about NIS 30 million
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13.01.2020
Peninsula Investment Fund and Poalim Capital Markets acquired 50% of the Japanese-Chiese design chain Miniso from the Nissanov brothers
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21.03.2019
DUN’S 100 RANKED M. FIRON & CO. AMONG THE BEST LAW FIRMS IN ISRAEL IN ISRAEL IN 21 PRACTICE AREAS
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02.03.2019
THE PRESTIGIOUS CHAMBERS AND PARTNERS RANKED OUR FIRM IN 9 DIFFERENT PRACTICE AREAS
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16.12.2018
CHAMBERS & PARTNERS FINTECH LEGAL DIRECTORY RECOMMENDED OUR FIRM, AS WELL AS ADV. JACOB ENOCH PERSONALLY
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LL.B., University of London, 1993
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LL.M., Tel Aviv University, 2003
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ISRAEL BAR ASSOCIATION, 1995
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עברית
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אנגלית
